Recently, I saw a post on X from Elon Musk comparing ChatGPT and Grok. Same question, two very different answers. It was interesting to look at. And for a moment, I also wondered: which one is actually smarter?
But after using both for a while, I realized that’s probably the wrong question.
In my actual work, I don’t really compare AI tools anymore. ChatGPT, Grok, Gemini — to me, they’re not competing with each other. They’re part of a system I keep adjusting, a kind of workflow where each one plays a different role. What matters isn’t which one is better. What matters is: in which situation, which tool helps me actually get things done.
How I Use ChatGPT
Most of my work is done with ChatGPT. From adjusting my website LaceMoods, to restructuring pages, improving SEO, and even thinking through brand positioning and business logic — I’m basically building things together with it.
There was a time I just wanted to tweak a small part of a page. But after going back and forth with ChatGPT, we ended up rethinking the entire structure — how information flows, how users move through the page, where the conversion points are, even how the page feels as part of the brand. It stopped being a simple “product page optimization.” It became something closer to aligning the page with the brand itself.
Over time, I also stopped seeing it as just a tool. It feels more like a teacher and assistant. Something that helps me break things down clearly, and also gives me structure when I get stuck.
I’ve also been using it a lot for product visuals lately. Before, I used Midjourney to generate images, then edited them in Canva. It worked, but it still took a lot of back-and-forth. Now with ChatGPT, it understands what I’m trying to express much faster. I can generate a solid first version, and then just refine it.
One thing that really surprised me is how it handles people. It can generate variations from different angles, without making you feel like it’s a completely different person. That kind of consistency actually matters a lot when you’re trying to build a brand.
How I Use Grok
Grok feels completely different. It’s more like an idea machine.
I use it to see what people are talking about, find new angles, or break out of my own thinking. Sometimes I also drop my website into it and ask it to look at things from a “younger audience” perspective. Not for detailed optimization — but for things I might not notice anymore. It often doesn’t give perfect answers, but it gives prompts that make me rethink things.
But honestly, the place I use Grok the most isn’t my website. It’s X. I ask it to analyze my account — my content, my tone, even my posting rhythm. Things like: what kind of posts get more attention, what makes something memorable, how I can grow from a small account.
If I had to describe it, Grok feels like a Gemini mind. Fast, curious, a bit chaotic, sometimes playful. But every now and then, it throws out something surprisingly interesting.
The System That Actually Works
So now, when people ask me: which one is better, Grok or ChatGPT?
My answer is simple. I don’t compare them anymore.
In my workflow, they do completely different things. One helps me expand. One helps me execute. One shows me possibilities. One helps me turn one of them into reality.
I don’t need the smartest AI. I just need the combination that helps me get things done.
If you’re building something, you probably don’t need more tools. You just need a system that works for you.
I write about building with AI — the honest version, not the highlight reel. Follow along at FlowAnRiver.