AI

I didn’t start out building things with AI. In the beginning, I was mostly using it the same way everyone else was — writing content, organizing thoughts, brainstorming ideas, trying to feel more productive. It helped, but if I’m being honest, I was mostly producing more of the same. More drafts. More notes. More unfinished ideas. The real shift didn’t happen through content. It happened through work. Slowly, through trying to build things that actually existed outside the screen. ...

Every conversation about building a website eventually comes back to SEO. It’s the default assumption: good content plus good optimization equals traffic. That formula held for a long time. But the conversation is quietly shifting. GEO — how your content gets picked up and used by AI systems — is becoming just as important. Maybe more so, for certain types of content. The problem is most people are still optimizing for 2020. ...

For the past few years, the conversation around AI has mostly been about capability. How powerful is the model. What it can do now that it couldn’t do before. Whether it’s getting smarter fast enough. That conversation made sense when access was limited and technical skill was the bottleneck. But something has shifted. And I’ve been trying to put words to it. 01 — The Barrier Has Moved Not long ago, building something real required a specific kind of knowledge. You needed to understand systems, write code, or hire people who could. That created a natural filter — not everyone could participate, so the people who could had an advantage just from being able to show up. ...

There’s a particular kind of pressure that comes with watching everyone around you adopt something new. AI agents are everywhere right now. People are automating workflows, delegating research, building systems that run overnight without human input. The demos are impressive. And if you’re not using them, the implication seems to be: you’re already behind. I’ve felt that pressure. I’ve also actually tried these tools. And my conclusion — which I know isn’t the popular take — is that I’m choosing not to use them right now. ...