Content

Over the past year, maybe the biggest change with AI isn’t that it became dramatically smarter. It’s that creating things has started becoming incredibly cheap. Writing, images, videos, design, translation, code — a lot of work that used to take real time, experience, and manpower can now be generated in minutes. The internet is moving into a world where content is becoming almost unlimited. If you open almost any platform today, you’ll see more people using AI to write content, build brands, create videos, launch products, or automate workflows. A few years ago, many of these skills were considered valuable advantages. ...

I spent the past year doing SEO the “right way.” Keywords. Content. Optimization. Everything that’s supposed to work. But recently, something stopped making sense. Traffic didn’t grow the way it should have. People are still searching. But they’re clicking less. Something Is Changing If you’ve used Google recently, you’ve probably seen it. At the top of many search results, there’s now an AI-generated summary — AI Overviews. Users don’t need to click anymore. The answer is already there. ...