AI Search Isn't Killing SEO — It's Breaking Something Bigger
I spent the past year doing SEO the “right way.” Keywords. Content. Optimization. Everything that’s supposed to work. But recently, something stopped making sense. Traffic didn’t grow the way it should have. People are still searching. But they’re clicking less. Something Is Changing If you’ve used Google recently, you’ve probably seen it. At the top of many search results, there’s now an AI-generated summary — AI Overviews. Users don’t need to click anymore. The answer is already there. ...