I didn’t start with a plan.

I just decided that for one month, I would stop hesitating and actually use AI — every day, for real work.

I was building an online lingerie brand called LaceMoods, writing content for a crypto publication, and trying to figure out how to make the internet work for me instead of the other way around.

Here’s what $100 a month in AI tools actually got me.

The Tools I Paid For

  • Claude — for writing, strategy, and thinking through problems
  • ChatGPT — for translation and quick research
  • Midjourney — for product visuals and Pinterest content

What I Actually Built

I built more than I expected. Not because AI did the work — but because it removed the friction that always stopped me before.

The brand is still growing. The content is still publishing. And I’m still learning.

The Real Lesson

AI doesn’t replace thinking. It amplifies whatever clarity you already have.

If you don’t know what you’re building, AI will just help you build the wrong thing faster.

But if you have a direction — even a messy one — AI becomes the most useful collaborator you’ve ever had.


I write about building with AI, one honest experiment at a time. Follow along.